100% Kadhal (Eng: 100% Love) is a 2019 Indian Tamil-language romantic comedy film directed by Chandramouli and starring G. V. Prakash Kumar and Shalini Pandey in the leading roles. A remake of the Telugu film 100% Love (2011), the film began production in October 2017. The film released on 4 October 2019.
Balu Mahendra (G. V. Prakash Kumar) is a topper of his college. Everything goes well for him until his cousin Mahalakshmi (Shalini Pandey) joins the same college. They even stay together as Balu’s dad takes care of the education expense of Mahalakshmi. Initially, Mahalakshmi struggles to adapt herself to the college but slowly with the help of Balu, she becomes the topper. Now, there erupts a war-of-words between the love but their egos stand in the way of their romance.
The story is about two youngsters who are in love but cannot bring themselves up to admit their feelings for each other because of their ego, is the staple of romcoms, but the treatment here is so dated and the themes quite regressive that the film seems to belong in a different era – a time when audiences might have been OK with the hero saying that women are meant to get married and not study. Even if you set aside the troublesome gender politics and indulge the makers and take it as a ‘leave your brains out’ entertainer, the film, interminably long at two-and-a-half hours, fails. Because the writing, and in turn, the characters, are juvenile. The filmmaking is so non-existent that even a basic – and age-old – technique like rear projection isn’t pulled off convincingly. The line readings lack any bit of authenticity, making the performances highly artificial and unconvincing. No wonder that not even a single scene works, save for the unintentionally funny ones.
Directed by M. M. Chandramouli
Produced by Sukumar & Bhuvana Chandramouli
Story by Sukumar
Starring G. V. Prakash Kumar, Shalini Pandey
Music by G. V. Prakash Kumar
Cinematography Ganesh Rajavelu
Edited by Mu. Kasi Viswanathan
Production Creative Cinemas NY& NJ Entertainment
Release date 4 October 2019
Running time 151 Minutes