Idhu Enna Maayam (Eng: What Magic is This?) is an Indian Tamil musical comedy movie written and directed by A. L. Vijay and produced by R.Sarath Kumar, R.Radikaa Sarathkumar and Listin Stephen under the production banner of Magic Frames. The film features Vikram Prabhu and Keerthi Suresh in the lead roles, while G. V. Prakash Kumar composes the film’s music.
Arun (Vikram Prabhu) is a struggling theatre artiste. With the help of his friends, who are also struggling theatre artistes, he starts a website called UMT which helps men struggling in love to successfully unite with the woman of their dreams with the help of theaterics. One day, UMT gets a rich client in the form of Santhosh (Navdeep), the owner of a real estate company. Santhosh is in love with a singer Maya (Keerthy Suresh) and offers ₹1,00,00,000 if Arun and his friends can help him in winning Maya’s heart. Arun has second thoughts over the offer because Maya is his ex-girlfriend. They had broken up due to a serious misunderstanding between them. Though he still has feelings for Maya, he reluctantly agrees to help Santhosh. However, he foils all the plans to bring Santhosh and Maya together. A frustrated Santhosh then directly proposes to Maya, but she rejects him as she has still not forgotten Arun.
In the end, it is revealed that Santhosh and Arun’s friends knew about Arun’s love for Maya and with the help of Maya, they deliberately made all the plans to unite Santhosh and Maya fail so that Arun and Maya can get back together. Arun realises his mistake and declares his love for Maya, thus rekindling their romance.
Directed by A. L. Vijay
Produced by R. Sarathkumar, Raadhika Sarathkumar, Listin Stephen
Written by A. L. Vijay
Starring Vikram Prabhu, Keerthy Suresh, Kavya Shetty, Navdeep
Music by G. V. Prakash Kumar
Cinematography Nirav Shah
Edited by Anthony
Production Magic Frames & Think Big Studios
Release dates 31 July 2015